Boing Boing’s Rob Beschizza on How to blog (from a talk he gave at Washington & Jefferson College about “careers in blogging”):

If ever blogging was for merely blathering on about oneself, it isn’t any more. Social networking created a better venue for personal sharing. But what some people don’t realize is that successful bloggers never did this to begin with. You’re only as interesting as the things you do, find or say. Even if you’re a fantastically gifted writer, if you make your work solely about you, you won’t just bore your readers: you’ll eventually get bored of yourself and give up.

Ouch. Not even sure how to respond to this. Linking to it here for future reference.


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When we write, we write for an audience.

1. Who is your audience?
2. Who do you want your audience to be?
3. Cater to that audience, even if that’s just “me in 30 years”.

I wasn’t sure how to respond to Rob Beschizza, and now I’m also perplexed by your comment. Is it rhetorical? Are you reinterpreting the excerpt for me? Is this about me not being on Facebook? I don’t know, I’m confused!