Boing Boing’s Rob Beschizza on How to blog (from a talk he gave at Washington & Jefferson College about “careers in blogging”):

If ever blogging was for merely blathering on about oneself, it isn’t any more. Social networking created a better venue for personal sharing. But what some people don’t realize is that successful bloggers never did this to begin with. You’re only as interesting as the things you do, find or say. Even if you’re a fantastically gifted writer, if you make your work solely about you, you won’t just bore your readers: you’ll eventually get bored of yourself and give up.

Ouch. Not even sure how to respond to this. Linking to it here for future reference.