This Artisanal Cheese site looks pretty cool. Check out their CheeseClock.
Did you see cheddarvision.tv when it was on? It was just a webcam trained on a slowly maturing truckle of cheddar for 12 months, but they did great press around all the testing and got 1 million pages views and 25% increased sales. Plus, it was a very beautiful cheese.
Ha yeah, I remember you saying something about it back then. I should do the same thing. It would pretty much look like this.