about
Hi. My name is Justin Watt. This is my personal blog. I write about whatever interests me. Recurring topics include food, travel, technology, and the outdoors. I also enjoy photography, so many of my posts are illustrated with photos I’ve taken.
I’m currently working with Andre Torrez at Simpleform. In 2010 I took a year off to travel the world. Before that I worked for Federated Media as a software engineer (and later, engineering director). Previous to that I worked for O’Reilly Media as a web producer. You can check out my resume here.

Rowing a boat on the Ganges in Varanasi, April 2011 (photo by Stephanie, my adventure partner, who blogs at La Vie Soleil)
Contact me
I really enjoy getting email: justincwatt at gmail dot com…
Not me
I am not the Mahmudiyah killings whistleblower. For more info on Pfc. Justin Watt, see: The NY Times, USA Today, and Reddit.
QR Code confusion
If you scanned a QR Code and don’t understand why you ended up on my blog, please read: Why does that QR Code take me to justinsomnia.org? You can still email me about it, but read that first. Thanks.
Why I blog
I started by reading blogs, and the ones I was reading at the time had this eerie tendency to mention things I had just recently discovered and found interesting. I was inspired by the idea that I could contribute ideas off the top of my head to a place where other people could stumble upon them.
For some more recent thoughts on blogging, check out Write the blog you want to read. Waaay back in 2005 I was videotaped at Webzine discussing some of my thoughts on blogging.
Proudest posts
Every once in a while I write a post that I’m really proud of. Sometimes it captures the popular attention, sometimes not. Here’s a few from my archives that stand out.
- The making of PANAMAX
- San Francisco artist Eric Rewitzer used some of the photos I took while traveling by container ship as the basis for several large scale paintings.
- Melt-in-the-Mouth Cookies, a brief history
- I chased down the origin of a Christmas cookie recipe that I presumed my Grandmother had created from whole cloth.
- Golden Gate Bridge at night
- My “color-accented” photo of the Golden Gate Bridge attracts far more interest than any other photo I’ve taken.
- A Response to Liberty
- I received a cease and desist letter for a parody image I posted to my blog. With legal support from the ACLU, we responded in force, eventually receiving coverage in the New York Times and USA Today.
About Justinsomnia
The name, a contraction of “justin” and “insomnia” randomly occurred to me in the instant I created the blog in the wee hours of the morning back in June 2002. I do not suffer from insomnia, but I do have a tendency to stay up late on the computer.
Justinsomnia was originally published using Blogger via FTP. I moved everything over to WordPress in 2005 and haven’t looked back. For Halloween in 2009 I dressed up as my blog. Some other details:
- Hosted by Dreamhost
- Content managed by WordPress
- Images edited with Gimp
- Theme designed by yours truly
- Some posts were imported from other sources for archival purposes, including Belly of the Beasts, White Noise Lounge, and my old photo galleries
Proto Justinsomnia
In the early days before I began blogging, I manually updated my webspace at UNC with photos and other doodads to keep in touch with family and friends. Each year I gave it an overhaul, but kept an archive for posterity.
- Freshman (1998-1999)
- Sophomore (1999-2000)
- Junior (2000-2001)
- Senior (2001-2002)
- Grad School (2002-2004)

