Ha: NoVIMber (It’s funny because I’ve been thinking about doing NovEmacsber)

I sometimes wondered what it was like for those of you who followed my dispatches from our travels over the last year. If they were even half as interesting as Terrie’s updates from her Peace Corps training in Ghana, I can rest easy. Access to Terrie’s blog is restricted to friends and family, but I wanted to share one small slice of life that made me smile:

My favorite meal so far, and maybe my new favorite food…fried red plantain with beans…it was like caramelized sweet potatoes that you scoop up with baked beans…amazing! It was so good it made me teary and homesick for Thanksgiving.

Word: The True Cost of Commuting

If you happened to catch the recent Duncan Hines “Bake On” commercial, you may have registered a subliminal cupcake crop circle that momentarily materialized before disappearing beneath a giant flying brownie. I’m not making this stuff up. The first time I saw it, my brain didn’t even realize that it had seen a QR Code until after the next commercial started—and by then I had no recollection of what that crazy kaleidoscopic, cupcake-tastic commercial was even advertising. Here are some screenshots from the trippy 30 second spot:

At first glance, it seemed utterly pointless—flashing a QR Code so fast no one even knows that they’ve seen, let alone has the time to pull out their smartphones. I imagined people on the edge of their couches with iPhones primed, eagerly anticipating that split second when the commercial inevitably airs again. Visions of Orphan Annie’s Secret Society decoder pin danced in my head.

And then I remembered all those DVRs out there. Now assuming folks are not already skipping the commercials, this is actually a pretty neat strategy to get people to stop and take note of an ad, albeit one with a pretty high technical barrier to entry.

So where does the QR Code go? Well, that depends. It encodes the URL http://dhbakeon.com/qr/code/1, which, if you scan (or click) using a desktop web browser, will redirect you to Duncan Hines’ Facebook page. But if you scan with your iPhone (a more likely scenario), you’ll get a little web-based mobile site with recipes and coupons, including some features that are “locked”, requiring you to “Scan more [cupcake?] QR codes” (leaving no brownie unturned, I’d imagine).

I know Halloween is over, but this is pretty awesome: Princess Vader