First watch this: Bicycle Rush Hour Utrecht
Then read this: Public Bikes Aims to Get San Franciscans Out of Their Cars
Ten years ago, Rob Forbes, the founder of Design Within Reach, visited Amsterdam. After days spent wandering the cobblestone streets, he was left with one prevailing observation: The city was dominated by bicycles.
A reported 120,000 SF residents (16 percent) regularly commute on bicycle—paltry compared to Dutch numbers. Forbes aims to change that with his newest venture, PUBLIC Bikes.
One thing to keep in mind: The Netherlands is FLAT.