Matt Haughey makes a case against Adsense for Feeds:

You can be fairly sure that every single person subscribed to your feed is a daily reader and it’s not likely random searchers would add your feed. The people reading your feed are using a feed because they don’t want to miss a single word you’re saying. They’re not just fans reading your site, they’re more die-hard than that.

Who would you subject to advertising, if you had a say in the matter: random visitors or your biggest fans?

This post first appeared on From the Belly of the Beasts, a weblog from some of the people who build O’Reilly websites.