Tim Bray: I just wanted to say how much I’ve come to dislike this “Web 2.0” microslogan. It’s not only vacuous marketing hype, it can’t possibly be right.

I would tend to agree. One could argue that it’s a useful shorthand for an abstract concept, but calling everything Foo 2.0 will soon seem as unfashionable as naming a product after the year it was (or had hoped to be) released.

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