When you rotate the cover of the 20th Anniversary Edition of the Princess Bride DVD by 180 degrees, it still reads “princess bride”. Go ahead, turn your laptop upside down.
I just discovered that this is known as an ambigram.
Yeah, that pretty much rocks. I wish I needed a doormat.
Take a look at the cover of Paul McCartney’s 2005 “Chaos and Creation in the Backyard”:
http://en.wikipedia.org/wiki/File:Chaos_and_Creation_in_the_Backyard_sleeve.jpg
Bookmarked this recently:
http://www.logodesignlove.com/ambigram-logos
Peep the links at the bottom of the post too.
Also: Dan Brown’s cover for Angels & Demons is particularly inspired. Apparently ambigrams figured heavily in the plot.
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Here’s a not-quite-ambigram I like a lot.