Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you’d choose your friends — if you chose the movies, we’d call you a sociopath. Conversation is king. Content is just something to talk about.
One place where YouTube’s success isn’t being celebrated is in the offices of Universal Tube and Rollerform Equipment Corp. near Toledo, Ohio. The company, which sells used machinery for making tubes to clients worldwide, has seen its site utube.com knocked off line by millions of online searchers looking for video site.