I’m sure Etsy knows its core audience…
…but the girl in this ad just exudes resentment to me. Not unlike Ralphie wearing the pink bunny suit in A Christmas Story.
The ad clicked through to http://www.etsy.com/gift-guides/
…but the girl in this ad just exudes resentment to me. Not unlike Ralphie wearing the pink bunny suit in A Christmas Story.
The ad clicked through to http://www.etsy.com/gift-guides/
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comments: 3 so far...
JO
I Agree!!!
Steph
Yes, she does look resentful, but it also makes me think of the ‘hipster ambivalence’ look that is often so stylish.
Stephanie
Funny story… I manage this campaign on the FM side. There’s another creative to that campaign which is a lot cuter. But they both look like they hide beautiful girls under that odd geeky look. I’m sure a lot of boys dig that.