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Several references in popular culture led me to look up Miracle Mile and discover this: A.W. Ross…

Several references in popular culture led me to look up Miracle Mile and discover this:

A.W. Ross required that all building facades along Wilshire be engineered to be best seen through a windshield. This meant larger, bolder, simpler signage; longer buildings in a larger scale oriented towards the boulevard; and architectural ornament and massing perceptible at 30 MPH instead of at walking speed.

Sun, Feb 25, 2007 at 6:48pm · Neatlinks
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