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Federated Media featured on CNN:

[John] Battelle figured he could find out which bloggers were already generating heavy traffic, and then serve as a middleman between them and advertisers. He launched his startup, called Federated Media Publishing, last fall with seed money from the New York Times Co. and eBay founder Pierre Omidyar.

Battelle compares FM’s model to a record company. He and his team are the band managers; the bloggers are the bands. The key difference is that bloggers own their content, earning 60 cents of every ad dollar

Wednesday, August 23, 2006 1:24pm

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